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How it works

From first login to first campaign

Here’s how a campaign comes together in IniMailer. Each step takes minutes, and you can come back to any of them later.

  1. Step 1

    Set up your brand

    Create a brand for your business, or one for each client, and add your logo. It appears in the footer of your emails.

  2. Step 2

    Invite your team

    Invite colleagues by email as admins or members. People who are new to IniMailer create their account straight from the invitation.

  3. Step 3

    Connect your sending provider

    Add the SMTP details from SendGrid, Amazon SES or your own mail server, and send yourself a test.

  4. Step 4

    Bring in your contacts

    Import a CSV file, paste addresses, embed a signup form on your site or add people through the API, then sort them into lists and segments.

  5. Step 5

    Design your email

    Start from a template, build from scratch in the editor or let AI write a first draft. Save designs as templates to use again.

  6. Step 6

    Check it before it goes out

    Send yourself a test, and open Preview in browser to see the email personalized, with working links.

  7. Step 7

    Send or schedule

    Choose lists, segments or individual contacts, then send now or later. Each person gets it once, and anyone who unsubscribed is skipped.

  8. Step 8

    Follow the results

    Follow the sends, clicks and unsubscribes as they come in. If a send fails, Retry reaches everyone who hasn’t received it yet.

Prefer to chat?

Connect ChatGPT or Claude, and add contacts, draft, test and send from a conversation.

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Questions

Can I manage several brands?

Yes. One login can belong to as many brands as you need, each with its own contacts, templates, campaigns and team.

Which sending providers can I use?

Any provider that offers SMTP, such as SendGrid or Amazon SES, or your own mail server. You can connect several and choose one for each campaign.

How do people unsubscribe?

Every campaign includes an unsubscribe link. People who unsubscribe are left out of every campaign after that.

What happens if a campaign fails?

Open it and press Retry. It sends to everyone who hasn’t received it yet, and nobody gets it twice.

Can I see the email exactly as recipients will?

Yes. Preview in browser shows it personalized with your own name, with working links, and nothing is tracked.

Ready to send better email?

See how to get your brands on IniMailer, or log in and pick up where you left off.

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