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Features

Everything you need to run email marketing

A visual editor, careful sending, clean contact lists and a workspace for every brand, plus AI assistants and an API when you want to automate.

Email editor

Design emails without touching code

A full drag-and-drop editor with every option in view: blocks on the left, your email in the middle, its structure on the right.

  • 15 content blocks, from text, images and buttons to tables, video, carousels and social icons
  • Rich text with colors, headings, links and emoji
  • Right-click menus, copy and paste, undo and redo, and autosave
  • Drag the edge of any block to change its spacing
  • A template library to start from, clone and make your own
  • Stock photos from Pexels, Pixabay and Unsplash, or your own uploads
  • Desktop and mobile preview, test emails and .eml download
  • Responsive HTML built with MJML, made to hold up in Gmail and Outlook

Campaigns

Send with confidence

A guided wizard takes you from design to recipients to send, with checks at every step.

  • Send to lists, segments or hand-picked contacts
  • Send now or schedule it for later
  • Send a test to yourself or your team
  • Preview in browser: the email the way a recipient gets it, with working links and nothing tracked
  • Click tracking, plus UTM tags for your analytics
  • Each person gets a campaign once, and unsubscribed contacts are skipped
  • Retry a failed campaign: it reaches everyone who hasn’t got it, and nobody twice
  • Big lists go out in the background, with more than 160,000 recipients in a single campaign

Contacts

Lists that stay clean

Bring in your audience however it arrives, and IniMailer keeps it tidy.

  • Import CSV files of up to 10 MB, or paste addresses straight in
  • Organize contacts into lists and segments
  • One contact per email address in each brand, so no duplicates
  • A nightly cleanup merges duplicates and removes invalid addresses
  • Signup forms you can embed on any website
  • Unsubscribe and update-preferences links in every email
  • Add contacts through the API or your AI assistant

Brands & team

A workspace for every brand

Run several brands, or clients, from one login. Each has its own contacts, templates, campaigns and sending providers.

  • Switch between brands in one click
  • Invite colleagues by email; new people create their account from the link
  • Owner, admin and member roles
  • Your brand’s logo in the footer of your emails
  • Contacts, templates and campaigns stay separate for each brand

Sending

Your provider, your reputation

IniMailer sends through the SMTP provider you choose, whether that’s SendGrid, Amazon SES or another, so your sender reputation stays in your hands.

  • Connect several providers and choose one for each campaign
  • Set a default provider for each brand
  • Sending runs in the background, so you can close the tab
  • Each provider’s emails go out through that provider’s own account
  • Send a test before you send to everyone

AI

AI that helps, and asks before it sends

Generate a whole email or a single section in 8 tones right in the editor, or connect your AI assistant to draft, check and test campaigns from a chat.

API & integrations

Connect your own tools

Add subscribers from your website or app, and create draft campaigns from your own systems.

  • REST API to subscribe, unsubscribe and look up contacts
  • Create and update draft campaigns from your own systems
  • API keys with the permissions you choose, and no key can send a campaign
  • Embeddable signup forms for any website
  • An MCP server for AI assistants

Ready to send better email?

See how to get your brands on IniMailer, or log in and pick up where you left off.